Whether you’d like to start a workplace wellness program or you want to gauge the effectiveness of the program you already have, you need to know how to measure its impact—on employees and on the organization’s bottom line.
That’s why the University of Wisconsin Bachelor of Science in Health and Wellness Management program has partnered with renowned wellness expert, Dr. David Chenoweth, to bring you Dynamics of Worksite Wellness Evaluation and ROI—a FREE four-session, online MOOC (massive open online course) starting October 20.
The first MOOC ever to be offered on the subject of workplace wellness return on investment (ROI), this exciting educational event will give you the tools and strategies you need to evaluate your program, calculate your ROI, and prove the value of your worksite wellness initiative to leaders within your organization.
But, first things first. What is worksite wellness evaluation, and why should you take this course? Let’s start with the basics.
Workplace Wellness Benefits Everyone
From healthier cafeteria options to gym membership subsidies to health screenings, wellness programs can take many forms. Even a small-scale program has the potential to improve short- and long-term employee health, increase productivity, curb absenteeism, and lift morale.
The programs may also reduce health care costs for employers and employees alike. Chronic conditions are responsible for 75% of all health care spending, yet many of these conditions are preventable. Lifestyle choices such as poor diet, physical inactivity, and tobacco use increase the chances of developing chronic disease.
By encouraging workers to make healthier choices, employers can enhance employee quality of life while controlling costs.
Sounds like a win-win situation, but before you roll out the treadmills, there is more to consider. Worksite wellness programs and their effects on employees vary so widely, their impact can be difficult to quantify. Many employers are hesitant to start before they are absolutely sure of a healthy financial return.
So how exactly do you prove the value of your program?
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Data-Driven Evaluation Is Essential
Good, reliable data is key to weighing the costs and benefits of any wellness program. How many people are participating? How are they impacted? How is the organization affected?
According to the Centers for Disease Control and Prevention, only 7% of employers offer a health promotion program that includes an effective evaluation process.
That’s a problem Dr. David Chenoweth aims to fix.
One of the nation’s leading experts on workplace wellness ROI, Dr. Chenoweth says evaluations for these programs are absolutely crucial.
Worksite wellness evaluation should measure participation, satisfaction, and improvements in knowledge and behaviors, and give you tangible proof that your program is a success . . . or that it still needs work. Evaluation will reveal ways in which you can improve the program, perhaps by tweaking program offerings or incentives to join.
But effective evaluations don’t create themselves. Employers need guidance from trained professionals who understand how to create a powerful evaluation strategy and put it into action. Third-party evaluation services can be expensive, and that’s why this course is so valuable. By learning a few key strategies, you’ll find you can do a lot on your own.
Gain Invaluable Skills at No Cost
In Dynamics of Worksite Wellness Evaluation and ROI, Dr. Chenoweth will share his advice on how to accurately measure the impact of workplace wellness programs.
The four-session course—which consists of instructional videos along with readings, activities, and online discussion boards—is full of tips and strategies for how to create and analyze a comprehensive worksite wellness program evaluation. You will study four modules:
- Session I: The Fundamentals of Worksite Wellness Evaluation
- Session II: Gathering Data to Prepare an Evaluation
- Session III: Applying a Break-Even Analysis
- Session IV: Benefit-Cost Analysis/ROI
Dr. Chenoweth, who has more than 30 years of experience in worksite health management, says, “Whether you are working in a small, medium, or large company, simply exploring worksite wellness, or are a seasoned veteran in terms of applying a lot of these evaluations at your worksite, I think you’ll find this course has something for everyone.”
Theresa Islo, program manager for the UW Health and Wellness Management program, agrees. “Evaluation does not have to be intimidating, complex, or costly,” she says. “As this MOOC will demonstrate, you can start small now and build over time.”
The course is free. You can watch it anywhere. And to top it off, you will receive a certificate of completion when you finish. That’s a win-win-win for those interested in measuring worksite wellness impact or anyone who wants to try out a University of Wisconsin Health and Wellness Management course.
The first session of Dynamics of Worksite Wellness Evaluation and ROI starts October 20. We can’t wait to see you there!